Guitar Center Private Brands

OEM | R&D

At Hanser Music Group I was in charge of developing industrial design concepts, managing the prototyping effort, and overseeing product launches for new product development of complete amplifier and speaker lines for Guitar Center. This included sketches, renderings, production-ready 3D modeling of custom components, organizing meetings and reviews, travel to corporate headquarters and China factory visits

3D printed components were assembled onto pre-production metalwork loaded with prototype circuit boards in order to achieve necessary approvals and move forward in time for Black Friday in-store target launch.