PACKAGING DESIGN

Throughout my career, I have developed consumer packaging systems, thermoformed packaging, and retail cartons that support successful product launches while enhancing product presentation and protecting the customer experience. At Ernie Ball Music Man, I designed and developed packaging for consumer accessories from initial concepts through production, using CAD modeling, rapid prototyping, and iterative testing to refine structural designs before manufacturing. I collaborated closely with marketing, engineering, manufacturing, and global suppliers to ensure packaging met aesthetic, functional, and production requirements while supporting successful launches

As a freelance designer for LPK, I developed packaging concepts for many P&G brands.

Concepts focused on the brand promise “A totally organic experience” exploring environmentally friendly packaging.